When you ask a mountain climber why they climb mountains, or why Lance Armstrong rides a bike for billions of miles, they'll likely respond with "because I can."
Creative people might not have the strength to scale mountains or pedal through France, but how many athletes do you know that can say they created a ginormous punch bowl, big enough to serve 25,000 people?
That's what's happening in London on Tuesday of next week, to promote Courvoisier Exclusif. If you're in London, you can partake in the massive punchfest. In the meantime, you can check out their test punch bowl.
I'm pretty sure if you asked the Creative Directors why did you create massive punch bowl, they'd say "because we can."
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