Axe is sponsoring street musicians in NYC and other places across the stinky states. In exchange for a promotional fee, they display an Axe sign, hand out samples to anyone who wants them, and include an Axe theme song in their repertoire. This idea doesn't stink.
From JW Cannon. Photo: Librado Romero/The New York Times
1 comment:
fantastic. i certainly hope they are hooking the musicians up with all the unilever products they can use. at least the guitarists singing to me in the metro/street corner will smell good. or at least like a teenage boy.
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