underwater advertising: the next big thing

A couple of weeks ago, a curious story hit Seattle about the Ivars Seafood Restaurant. According to the legend, the restaurant's founder anchored billboards underwater in the Puget Sound, anticipating that in the future, people traveling by submarine would see them.

This week, Ivars raised the billboards. Naturally, the whole thing has been confirmed as a hoax. But a super genius most awesome hoax. Best stunt that we've seen in a long, long, long time.

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