We've been saying this all along. Hooray for Advergirl, who put this into a glorious graphic, suitable for showing in a PowerPoint slide to your boss:
Teens don't own social media. Old people do.
Adults 25 - 44 are the heaviest users of the internet. They also have a lifetime of friends, colleagues and lovers that they need to keep track of using the magical internet tubes. Tweet on - you're better at this stuff than you thought.
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