Rent the Runway is a fashionista's dream come true. You get to browse through an inventory of top designer dresses. They send you the dress (or two) of your choice. Once the party is over, you toss it in an envelope and mail it back to Rent the Runway.
According to the New York Times, over 20,000 women have already signed up for the service. What's especially cool about this is that they took inspiration from other industries and reconsidered the business model for their trade.
How could you provide a service to your clients in an unconventional way? From Liz Dorney
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