brandflakesforbreakfast: more pr about esquire's augmented reality experiment

Tuesday, November 17, 2009
more pr about esquire's augmented reality experiment

Everyone's raving (and complaining) about the new augmented reality issue of Esquire. Regardless of what side of the fence you're on, you may really appreciate this behind the scenes interview with the issue's creators.

Labels: augmented reality, publishing

posted by darryl ohrt @ 7:11 AM 2 comments

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2 Comments:

At 11:08 AM, Kristin said...: are you kidding me? this is the first i have heard of it. Obvi behind the times but this is SO cool. and smart. and amazing. i am going to buy a copy of esquire on my lunch break.
At 7:10 PM, Ben Kunz said...: Sounds great. Let me just find the issue I'm reading on this plane now and carry it home and download the software to my computer and complete the five steps required to load it and then click on the appropriate icons and then hold the magazine up to the computer camera and hopefully watch the software give me a killer experience of the magazine I'm now holding in my lap. After that, I can't wait to flip through the magazine and look for ads to hold up to the computer too.

Yes! Brilliant! Oh, wait, I'm busy, but perhaps I can schedule this next week.

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