is mobile the great pumpkin of the ad industry?

Ben Kunz over at Thought Gadgets points out that the mobile ad market is never as big as everyone says it is. Sure, it's growing in leaps and bounds - but it never quite reaches the point that all of the forecasters predict.

So all of those prediction numbers you hear on the business news reports? They're just the great pumpkin of the ad industry...keep waiting. (We're just happy that someone other than us is checking the math.)

1 comment:

Unknown said...

The mobile ad market is only going to get bigger, for sure!

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites