gaming works magic for u.s. army

Game Politics points out how effective gaming has been for the recruitment of soldiers. The Army even testified to Congress that the America's Army game has been more effective than “any other method of contact.”

Even better, a 2008 MIT study found that “30 percent of all Americans age 16 to 24 had a more positive impression of the Army because of the game and, even more amazingly, the game had more impact on recruits than all other forms of Army advertising combined.”

Sounds like someone's doing their homework, creating media that engages their audience, and getting spectacular results. From the ECA.


Todd said...

My sons (9 and 11) are huge fans of Halo and COD. -Yes, I know I'm a bad parent for letting them play *mature* games, but at least it got them off the teletubbies- While playing Modern Warfare 2, my 11yr old said he'd really like to join the Army after high school.

I think it'd be interesting to see how many tax dollars were funneled to Activision (under a "marketing" budget) to help develop COD to gain future recruits for our military. Yes, I'm serious.

Anonymous said...

Metaverse's collide! Thanks for the link.

Todd, I doubt if many, or any, tax dollars were thrown at Activision for COD. Nor do they need it, as Modern Warfare 2 just grossed an estimated $550 million in its first five days of release.

To clarify, "we" paid for the development of America's Army, as the Army itself developed it.

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites