gaming works magic for u.s. army
Game Politics points out how effective gaming has been for the recruitment of soldiers. The Army even testified to Congress that the America's Army game has been more effective than “any other method of contact.”
Even better, a 2008 MIT study found that “30 percent of all Americans age 16 to 24 had a more positive impression of the Army because of the game and, even more amazingly, the game had more impact on recruits than all other forms of Army advertising combined.”
Sounds like someone's doing their homework, creating media that engages their audience, and getting spectacular results. From the ECA.
Labels: gaming, marketing, military, youthmarketing
posted by darryl ohrt @ 7:38 AM
2 comments
2 Comments:
<< Home
I think it'd be interesting to see how many tax dollars were funneled to Activision (under a "marketing" budget) to help develop COD to gain future recruits for our military. Yes, I'm serious.
Todd, I doubt if many, or any, tax dollars were thrown at Activision for COD. Nor do they need it, as Modern Warfare 2 just grossed an estimated $550 million in its first five days of release.
To clarify, "we" paid for the development of America's Army, as the Army itself developed it.