foursquare: golden opportunity for retail

@charliecurve and @ericurbane were having some interesting chat over the weekend in Twitterville. They both see FourSquare as one of the first location aware social services that allow retailers to connect with their customers in a new way.

FourSquare lets users tag where they're at, and where they've been. Doing so on multiple times lets you earn badges and credit, and if you check into any one place more than anyone else, you become "mayor" of the joint.

Charlie and Eric correctly point out that if you're in retail, this is a golden opportunity. Why not reward your Mayor? Have a contest? Give discounts to other FourSquare visitors? They're already shouting about your establishment...why not join the conversation?

And Facebook is coming to the party too...are you ready?

1 comment:

@heyart said...

Hopefully they'll be taking more advantage of this!

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