you've got 48 hours. will you be ready?

Dirk over at Cow London points to a Financial Times piece that explains how your brand typically has about 48 hours to respond to a crisis and regain credibility. After that point, people generally won't visit your website to get your point of view.

Dirk references several recent incidents in London as proof in point, like the London Underground worker who was rude to a senior citizen (video above).

Here's yet another fantastic example of where having the tools in place now (Twitter, Facebook, blogs) can make a big difference when you really, really need them. The clock is ticking.