stop lurking, and join the fun.

A new study from Deloitte confirms that plenty of people are just lurking rather than participating in social media, which presents a challenge to the marketers who are there to engage them.

Some of the biggest challenges in creating a community include getting people to:
* Join (24 percent)
* Stay engaged (30 percent)
* Keep returning (21 percent)

More cool numbers to put in your PowerPoint pipe and smoke! From Steve Rubel.

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