more people use social media than email

There's an interesting article in the Wall Street Journal
that supports what we've been saying all along: email is old school and sucky.

Only the Wall Street Journal says it more intelligently. Here's the most interesting factoid:
In August 2009, 276.9 million people used email across the U.S., several European countries, Australia and Brazil, according to Nielsen Co., up 21% from 229.2 million in August 2008. But the number of users on social-networking and other community sites jumped 31% to 301.5 million people.

(That Twitter bird is really smiling now, and eating email for lunch.) From Brett, via Twitter. Duh.

1 comment:

Tessa Carroll said...

The statistics don't lie. Social media is replacing email everyday. As marketers, we need to realize this and step up our social media marketing endeavors.

Tessa Carroll
VBP OutSourcing

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