handicraft is not dead

Sometimes we get so caught up in our digital selves that we forget there are some beautiful things happening on paper. Yeah - that tactile substance that people used to print words on.

Check out this project for Swedish fashion brand Elvine, by agency Next Century Modern. Not only did they design and produce a beautiful catalog for the brand, but they included a handcrafted element that most firms would say "isn't possible." Or "too complicated."

Sometimes it's fun to see what you can accomplish with a handful of coworkers, some bbq, beer and spray paint. In this case, Elvine ends up with 5000 stunning print catalogs that are as unique as their clients.

They even produced a video documenting their process of hand painting 5000 books. Nice touch.

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