ford: 50,000 leads, $0 advertising.

Ford's Fiesta Movement is credited with generating 50,000 new potential customers. That's after 4.3 million YouTube views, 540,000 flickr views and 3 million Twitter impressions. And ZERO spent on traditional advertising. Social media drives one. Nice.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites