cool way to promote illustration

It's a challenge for photographers and illustrators to keep top of mind awareness with Art Directors and Designers. Usually, they create email lists, and send new work on a periodic basis.

Craig Frazier has found a unique way of capturing the attention of creative people. Drawords features drawings by the illustrator, without captions. They're mostly scenarios that are begging for captions, and that's where you come in.

The result is an entertaining site of illustrations with copy that's written by the crowd. He's created a reason to return to the site on a regular basis by creating something of value. And Art Directors, Designers and Copywriters are filling in the blanks, all while Craig Frazier maintains top of mind awareness. Smart.

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