coke does consumer contest fresh



Coca Cola has launched a new global casting call searching for people to appear in a new commercial. You only need to record a video of yourself imitating the classic sounds of a glass of Coke being poured.

Details for the contest are being shared by none other than Dusty and Michael (above), the creators of the original/official Coca Cola Facebook fan page. This is a story unto itself, and Coke has come out a winner in the manner in which they handled it. Rather than sending lawyers after Dusty and Michael, they now work in tandem with the duo to produce content for the page that they started.

Even cooler, Coke adds that any videos submitted will be done so under a Creative Commons license, allowing other fans to play, remix and have fun with the submissions. They've setup their contest with all of the tools necessary to create a meme. Grab a glass and bring it on.

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