time for a masters class in snapple caps

Snapple figures that you've already read and memorized the 672 "real facts" that they launched in the late 90's. So they're about to phase the old facts out, and teach us all new useless stuff.

The original concept according to Bryan Mazur, vp of marketing, was that people would take a gulp of Snapple, read the cap and then relay the bit of info to the person next to them. (Social networking!!)

Naturally, the new facts will be tweeted.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites