brandflakesforbreakfast: should your brand be human in social media?

Monday, September 21, 2009
should your brand be human in social media?

There's some heady discussion and points being made over at Thought Gadgets about the corporate use of social media. Can a brand be human? Should a single human represent a brand? Fantastic stuff.

I have no idea what the "synthetic authenticity" graphic above represents and I'm too lazy to read the details. But there's some nice arrows and circles and a Nike logo that will probably look good in your PowerPoint presentation. Enjoy.

Labels: social media

posted by darryl ohrt @ 7:55 AM 1 comments

1 Comments:

At 5:11 AM, Christian From Hermansen said...: Interesting topic. You can read my post about Branded Humanity, where I´m concluding that brands need to be humanised.
http://marketear.blogspot.com/2009/06/branded-humanity-communicating-your.html

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