should your brand be human in social media?

There's some heady discussion and points being made over at Thought Gadgets about the corporate use of social media. Can a brand be human? Should a single human represent a brand? Fantastic stuff.

I have no idea what the "synthetic authenticity" graphic above represents and I'm too lazy to read the details. But there's some nice arrows and circles and a Nike logo that will probably look good in your PowerPoint presentation. Enjoy.