putting the money behind a cause

Aflac is up to something pretty spectacular. (disclosure: Aflac is a client of Plaid.) You're certainly familiar with the fact that the Aflac duck is one of the most recognized brands on earth. But did you also know that they're associated with a giant cause?

The Aflac Cancer Center is an extremely worthwhile cause - and they're doing some pretty cool things on Facebook and the internets that other non-profits and causes could learn from.

Aflac has committed to donating a dollar for every person that joins their cause on Facebook. They're essentially paying you to join their cause. (An easy way for people to get involved and make a difference.)

They've also committed to matching a dollar for every dollar donated. (Incentive for users to give now.)

And they're organizing and spreading the word using the Causes application on Facebook (an application with an impressive history and founders.)

Well done. (and not even our work!)

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