new castrol campaign knows your car
Castrol is utilizing some bitchin' technology in their new outdoor campaign.
Their new billboards in London:
+ take a pic of your license plate,
+ match your marker number to the department of motor vehicles database,
+ determine the year and model of your car,
+ cross reference your car year and model against the Castrol database,
+ and then display the type of oil that you should be using.
All in a split second.
Amazing.
Labels: ads, automotive, london, outdoor
posted by darryl ohrt @ 7:07 AM
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