money talks and social media walks

Just when you thought that everyone on earth has already done a YouTube contest and it's impossible to get any buzz with the same old "submit your video" idea comes a new YouTube mystery contest that's getting tweeted, blogged and otherwise socially loved.

They can't tell you exactly what the contest is for, what it's about, only that they're going to give away $100K. Proof that money still talks, even in the social mediaverse.

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