mmmm. pancakes.

Here's a promo from Hungry Jack that understands that you already have a half used box of pancake mix in your pantry. Called Use Up the Box, the campaign acknowledges that we once bought the product, and encourages you to do creative things with it.

Although the site is a beast of ugliness that was designed by someone who loves 1970's internet style, the concept is nothing short of pancake eating genius.

(Let's have pancakes tomorrow, ok?) From BrandFreak.