mini and audi both go to auto show with "untamed" themes

The Frankfurt Automotive Show will be treated to two campaigns with the "untamed" theme. Audi launches their Untamed Electricity campaign with a campaign site and a bunch of videos about electricity.

Meahwhile, MINI launches MINI. Two Untamed, featuring set of twins getting all untamed with themselves.

Frankly, this just leaves me all confused and wondering what the "tamed" automotive brands are doing.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites