letting fans run with your brand

The age of self publishing, brand fandom and yummy food have finally converged.

Cooking With All Things Trader Joe's, a book authored by a fan of the popular grocery store chain was self published, sold over 70,000 copies and inspired other books to follow on the Trader Joe's meme.

While it's not currently available at the store, its existence certainly adds to the brand's cult favored status. (And c'mon Trader Joe: putting this book in your stores could only work to sell more product!!)

Just another great example of a brand that's building so much love that fans can't keep it to themselves. Can your brand say the same? (And couldn't you really go for some of those Wasabi flavored crunchy snack things right now??)

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