lawyers: please stop it.
You're probably already thoroughly entertained by the disclaimer copy at the end of most pharmaceutical ads that promises projectile diarrhea, loss of appendages and melting eyeballs.
Bill Baker points to a hilarious legal disclaimer on the Ambien site. The home page features some models rotating on a giant six foot in diameter pill. There's a disclaimer that says "not actual pill size."
If that's not enough, the accompanying television ad features a magical floating pill over a sleeping woman's head, with particles sprinkling their way into her skull. The printed legal disclaimer says "dramatization."
Seriously??
Labels: adindustry, ads, healthcare
posted by darryl ohrt @ 6:40 AM
1 comments
1 Comments:
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At 12:55 PM,
Grant said... - Even better. On the left side of the pill (which is cut off in the image), it says, "NOT ACTUAL PATIENTS"
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