Being your lovable breakfast morning blog, how could we not report on the re-branding of Wheaties? They've revamped the product to become...Fuel.
Retail Design Diva points out its resemblance to Axe or Tag, the hot girl attraction spray that men love so much. And you do have to admit that amidst the cartoon kaleidoscope of the cereal aisle, this will stand out. Served best with a quarter gallon of gasoline.