google's future in...paper.

Google has produced a magical printing machine capable of printing a 300 page gray-scale book with a color cover in about 4 minutes. They're in the process of getting these into book stores (stores that sell collections of paper) around the world, so that you can order a book, have it printed locally, and walk down to your store and pick it up.

Right now they're offering any of the 2 million plus books currently in the public domain. But they believe the future On Demand Books is that every old book will have 15 readers. That's the long tail economy coming true.

From Steve Woodruff

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites