google has fun with a birthday greeting

A couple of weeks ago Google changed their home page logo (as they often do for select holidays and events) to the image above. The twitterverse was a buzz with what it could mean.

Ten days later, the UFO returns, and Google is tweeting coordinates to some place on earth. It turns out that the UFO and subsequent coded Google tweets were a salute to H.G. Wells' birthday, which was yesterday. Read the whole story on the Google blog.

Here's proof that no matter how large your brand, it's ok to step out of the norm every once in a while and have some fun.