the future of the music business = ad business?
In the old days, developing artists would do everything in their power to get attention from music labels - usually their single chance at success. Now that music labels have imploded and artists are born through advertising, the internet and elsewhere, artists have other opportunities.
Which led the band New Age Dad to create an open proposal for ad agency Crispin, Porter & Bogusky. They detailed the pitch through Twitter and their website, and propose that the agency use their song "the Weekend" in whatever new car commercial that Crispin produces. (That is, as soon as Crispin chooses which car company to work with, now that the VW account is so last year.)
Labels: adindustry, music
posted by darryl ohrt @ 7:48 AM
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