all you ever tweet about is brands
This is Herd points to a new study from Penn State that reviewed a half a million tweets. (That's even more tweets than I read in a day.) They concluded that 20% of them were comprised of people 'asking and providing' product information.
(It's true. Look through your own timeline, and see how many brands you've named.)
More proof that when people are in need or feeling emotional about a brand, they're going to Twitter. Or that brands are so much a part of our lives that we can't remove them. Still think your brand doesn't need to be there?
Labels: branding, customerservice, social media, twitter
posted by darryl ohrt @ 7:41 AM
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