this couch would look awesome in your apartment

Here's a smart campaign for Ikea that puts a couch in front of a billboard. The background changes every few seconds, perfectly illustrating how great this white couch looks in any environment. (Until of course, you eat chocolate and don't notice that a piece dropped on the couch and then you smear it in with your pants. Not that that's ever happened or anything...)


Anonymous said...

Just the thought of a white couch makes me cringe. Couches are meant to be used, not admired! Give me a dark stain-masking color please!

Not from round 'ere said...

I'd have thought that having the word "IKEA" in capital letters, across the front of it would be more irksome than any number of chocolate smudges.

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