Here's a smart campaign for Ikea that puts a couch in front of a billboard. The background changes every few seconds, perfectly illustrating how great this white couch looks in any environment. (Until of course, you eat chocolate and don't notice that a piece dropped on the couch and then you smear it in with your pants. Not that that's ever happened or anything...)
2 comments:
Just the thought of a white couch makes me cringe. Couches are meant to be used, not admired! Give me a dark stain-masking color please!
I'd have thought that having the word "IKEA" in capital letters, across the front of it would be more irksome than any number of chocolate smudges.
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