Who says that you need a fat production budget, killer effects or even animation to promote a game release? XBox 360 Achievements promotes a new "Slo-mo death match feature" for the game FEAR 2 with...a silly, low-budget home grown video.
30K views (so far) is not a bad return on the investment.
(If you work in an office that's not tolerant of moderate swear words, you may want to listen in headphones.)
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