little surprises that create delight

Brand Gym Blog points to the fact that Esquire Magazine has been playing with the ubiquitous bar code on their publication for some time now - tying it to the lead story in the publication.

It's inspiring when designers take advantage of the little unexpected things to create delight and surprise. Chances are, there's an opportunity on your website or in your collateral where you could do the same thing. Little things that make a big difference.


Anonymous said...

Back in design college I did a project that was new packaging for light bulbs. I made the bar code shaped like a bulb. But I always wondered how much play one had with this item before it would start interfering with the usability. Are there any guidelines out there or any references?

These are awesome and I agree, it's the little things that make a project special. People, whether designers or not, like finding these things. It's like they've been let in on a secret.

Åsk Dabitch said...

While i really love the Niagra falls one, I might as well remind y'all that clever barcodes won a Titanium 2006 (because they made a company out of the idea I suspect) and before that it was a clever ploy on record label BPitch Control records and before that Astreix design studeio was doing it and before that....

Ok, I'll stop now. Sheesh. :))

silas said...

Thanks to David at brandgymblog for the plug on our original post on the barcodes and our site generally. Its amazing the ripples that can be generated by a simple post. Anyway, for any of you stateside who are interested in a UK design and brand perspective, take a look at

hey, we have already canibalized the brandflakes for breakfast post on Sharpie!

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