little surprises that create delight
Brand Gym Blog points to the fact that Esquire Magazine has been playing with the ubiquitous bar code on their publication for some time now - tying it to the lead story in the publication.
It's inspiring when designers take advantage of the little unexpected things to create delight and surprise. Chances are, there's an opportunity on your website or in your collateral where you could do the same thing. Little things that make a big difference.