the limited lost their style guide

Blogger Chris Beesley is a fan of the Limited's design style. Elegant typography, clean design, nice presentation.

And on a recent trip to the mall with his wife, he found the sales flier featured above. Sloppy, poor typography and totally off what you'd consider appropriate to the Limited style guide.

Ever wonder if a style guide (or a single agency doing all of your stuff) has value? Here's proof.

1 comment:

Chris Beesley said...

Thanks so much for the post. I think this kind of thing is as you mentioned perfect proof that style guides really are significant.

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