it's not cold until the can says so

David Deal from Razorfish writes about their work for Coors Light, the invention of a can with magic ink, and the site that asks users to show how they certify Coors cold. Nice work.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites