if tandy sounds like candy, why go with "the shack"?
Radio Shack is rebranding as "the Shack."
I just hope the re-branding comes with retail facades that make the stores look like "shacks." They could take the Hollister storefronts, and beat them up a little. That would be cool.
UPDATE:
Tom Parrette sends us a great post about what a short name says about a brand.
posted by darryl ohrt @ 7:37 AM
1 comments
1 Comments:
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At 10:03 AM,
Todd said... - Rumor is all of the electronics in our ice shack are going to be sponsored by The Shack. Hard water fishing will never be the same... http://bit.ly/fCr4v
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