the difference between actions and results
This twist on the old mental speed bumps in Wisconsin works because it plays on results rather than actions. Most of these signs measure your actions - so that you know you're going 54 in a 25 zone. But that doesn't really tell you why you need to slow down.
This is great conceptual work because it's playing on the age old features/benefits play. Don't tell me that I need to buy your product - tell me instead how I'll benefit from it. Nice twist.
posted by darryl ohrt @ 7:43 AM
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