Wednesday, August 05, 2009
change versus consistency

This is a fun comparison of the Pepsi and Coke marks. Not entirely accurate, but pretty funny when put side by side.

Labels: beverage, branding, identity, yummyfood

posted by darryl ohrt @ 7:42 AM   6 comments

6 Comments:

At 11:37 AM,  Textbox said...

Quite funny indeed. I do think they certainly needed a change in the 50s as the two were quite similar prior to that. However, no matter how many times they change it, the 70s/80s version will always be the look I associate Pepsi with.  

At 6:50 PM,  Anonymous said...

forgetting about the "New Coke" disaster?  

At 8:40 AM,  Rob Mortimer said...

Actually he has updated it now with the changes Coke have made. Looks less clear now.  

At 10:52 AM,  aarontempler said...

Strategically it has always made sense that Pepsi continually change their logo. Their brand is centered around Now, not What Was. I think it makes sense against the larger brand strategy.  

At 10:56 AM,  darryl ohrt said...

That's a great point, Aaron - I agree.  

At 8:39 AM,  CharlieCurve said...

Although I'm a Pepsi hater and I don't like to say anything against Coke, Brand New posted a more accurate version:
http://www.underconsideration.com/brandnew/archives/coca-cola_vs_pepsi_revised_edition.php  

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