Wednesday, August 05, 2009
change versus consistency

This is a fun comparison of the Pepsi and Coke marks. Not entirely accurate, but pretty funny when put side by side.

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posted by darryl ohrt @ 7:42 AM   6 comments

At 11:37 AM, Anonymous Textbox said...
Quite funny indeed. I do think they certainly needed a change in the 50s as the two were quite similar prior to that. However, no matter how many times they change it, the 70s/80s version will always be the look I associate Pepsi with.  
At 6:50 PM, Anonymous Anonymous said...
forgetting about the "New Coke" disaster?  
At 8:40 AM, Blogger Rob Mortimer said...
Actually he has updated it now with the changes Coke have made. Looks less clear now.  
At 10:52 AM, Blogger aarontempler said...
Strategically it has always made sense that Pepsi continually change their logo. Their brand is centered around Now, not What Was. I think it makes sense against the larger brand strategy.  
At 10:56 AM, Blogger darryl ohrt said...
That's a great point, Aaron - I agree.  
At 8:39 AM, Anonymous CharlieCurve said...
Although I'm a Pepsi hater and I don't like to say anything against Coke, Brand New posted a more accurate version:

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