avoiding the Twitter effect

Is Twitter right for me? ASK YOUR DOCTOR. Chris at Movie Marketing Madness talks about the Twitter effect and how brands need to share the wealth beyond the “it” social network. As with any next big thing, brands are naturally all over it. (Some from the beginning, others, late to the party.) Chris’ point is that maybe they shouldn’t be. Least not at the expense of other channels. It’s what we talk a lot about too. No one single marketing tactic will make or break a brand—so why focus the majority of your marketing efforts on one.

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