Hearing yesterday that sales of sexual accessories are skyrocketing amid recession, we immediately launched an investigative team. Turns out marketers are using the web as a separate-standards medium ... saying things there that would scare off TV networks or print publishers, such as how to apply gel to body parts packed with nerve endings.
The separate-standards strategy really works for any brand that wants to push the limits; Microsoft's recent puke promotion was launched online and got, ugh, buzz. The most egregious example we've seen was the British Elave video last year, in which confidently unclothed actors flapped around to promote skin cream.
There's nothing like the solitude of the web to post risqué communications. Anticipate approximately 20 intense experiences when this strategy is used as directed.
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