taking a nap and other healthcare solutions

So how do you compete with CVS when you don’t have their ad dollars? City storefront takeovers! Help Remedies was started by former market folk Nathan Frank and Richard Fine to make solving simple health issues simple. They recently went around to various NYC chains and took over their the main window with a series of staged events to promote their new line. Which, has a very clean, uncluttered feel when compared to typical healthcare package design. (Here’s what some of the packaging looks like in stores.) So the next time you have a cut, now you can protect it in style.

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