take a picture, it lasts longer
You're stuck on a train, see an ad, want to remember it but can't find a pen.
Jagtag offers marketers a solution for capturing customers at that moment, with a 2D barcode inserted on ads. People snap a photo with their cell phone, text it in, and get back a message or YouTube video bragging about the brand (iPhone users, always different, need to forward the pic via email). The idea is to stick a little longer with that potential customer, now with a message embedded on their phone.
Bad news is all this ain't cheap. Jagtag charges a setup fee and also fees per response or impression. But if you want to reach teens or adults 18-34 where they are bored or trapped -- we see college textbook advertising, baby! -- Jag could be your tag.
posted by Ben Kunz @ 7:32 AM
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