take a picture, it lasts longer

You're stuck on a train, see an ad, want to remember it but can't find a pen.

Jagtag offers marketers a solution for capturing customers at that moment, with a 2D barcode inserted on ads. People snap a photo with their cell phone, text it in, and get back a message or YouTube video bragging about the brand (iPhone users, always different, need to forward the pic via email). The idea is to stick a little longer with that potential customer, now with a message embedded on their phone.

Bad news is all this ain't cheap. Jagtag charges a setup fee and also fees per response or impression. But if you want to reach teens or adults 18-34 where they are bored or trapped -- we see college textbook advertising, baby! -- Jag could be your tag.

No comments:

Now your brand news diet is chockfull of tasty tales of Customer Experiences (CX). Served-fresh every morning for your daily recommended dose of marketing inspirations. Never sugar coated. May contain nuts. Archives | Look back at these past bites