Tuesday, July 14, 2009
stuff you can do with a sharpie

If you work in the creative industry, chances are there's always a Sharpie within an arm's reach. So we're appreciative of what you can do with the magic markers.

The Future of Ads has an outstanding post on how the new Sharpie site works to transform their brand from a product brand into a lifestyle brand, why the campaign works, and the pros and cons to such an approach. Beautious analysis. And the sweet work on Uncapped will have you drawing on everything you own.

Labels: branding, creativeinspiration, illustration

posted by darryl ohrt @ 7:39 AM   4 comments

4 Comments:

At 12:05 PM,  Anonymous said...

Havent kids always been doing this with their shoes??

Dr. Letitia Wright
The Wright Place TV Show
http://wrightplacetv.com
www.twitter.com/drwright1  

At 12:38 PM,  darryl ohrt said...

Absolutely - but now sharpie is leveraging that to help build their brand.

Tons of brands have fans and hard core users - but how many actually incorporate them into their campaigns?

That's what makes this cool...  

At 8:44 PM,  mtlb said...

Yet Post-It Notes® ignores theirs.  

At 12:21 AM,  Dwight said...

This is just so cool. Sharpie has at last leveraged its strengths. This is almost a complete brand turnaround!  

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