A new Homage to a very old viral clip debuts tonight courtesy Mother NY

Can I admit this in public? I kind of love self-referential advertising. Ads that reference other ads, ads that reference web phenomena. But it has to be done right. This new ad from Mother New York, which will debut tonight on US airwaves, references what was a popular viral clip way back in 2000. (I don't like ads that copy such films straight up, however, and didn't back then either, you need to add something to it)

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