a micro niche audience that's totally hot
So the people at Vans are doing something a little different. They've opened a Model Lounge at the Delicatessen Restaurant in NYC.
Here's how it works: Access is limited to female fashion models at invited Top 10 Agencies. They get an all-access card. They get to hang with other beautious types between casting calls, shoots and cigarettes. They get a bunch of cool gifts (and Vans gear) that they could totally afford to buy on their own. They see the entire Vans Girls line.
And just maybe, hot models start wearing the Vans Girls product. And then other girls follow suit. And guys like hot girls that wear Vans. And so they buy more Vans product. Hot girls are happy, guys are frustrated and Vans sells product.
Genius? Weird? Proof that hot people live better than you do? All of the above?
posted by darryl ohrt @ 7:47 AM
2 comments
2 Comments:
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At 8:39 AM,
Ben Kunz said... - What are my odds of getting in posing as a hot blonde female fashion model?
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At 8:50 AM,
darryl ohrt said...
- I would say very good. Let me know when you're going, so that I could get video.
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