At the end of June this year, Libresse in Holland pulled this stunt on the beaches of IJmuiden, Bloemendaal and Zandvoort
to remind all females on the beach that their best bikini friend is the good old fashioned tampon.
Over 3,000 little pink parachutes with "emergency supplies" were air dropped down on the beaches,
and women scrambled to get their cute free samples.
The idea came from recent research that showed only one in seven women actually go to the beach when aunt Flo is visiting. Libresse wanted to remind girls of the practical side effects of tampon wearing, like the ability to take a swim. Dear Libresse, that's not actually why we avoid the beach during the moon-phase, but I'll give you ten points for effort.