iPhone Hell: partnering with the wrong people will make consumers create anti-ads

One disadvantage with having a very consistent visual style with your advertising is that your style can easily be mimicked by someone doing anti-advertising. Such is the case with the sleek anti-AT&T ad above, created by video editor, Pat Lee, who is really tired of AT&T. It was inspired by AT&T failures post over at Techcrunch and Lee tells them that he hopes the video inspires people “to contact Apple to let them know about their issues with AT&T’s atrocious service.” Will it work?