"i only bought a ford because of twitter."

Some people say trying to monetize Twitter is like trying to monetize the telephone (I tend to agree, mostly), but sometimes Twitter allows for stronger relationship and brand building. Seeing this tweet from Chris Lovett says it pretty succinctly.

And before you say "let's get our best intern on this," consider this post from Church of the Customer. Would you let an intern:
* Man your customer service line?
* Be your receptionist?
* Be your spokesperson to the Wall Street Journal?
* Be the main contact for your most talkative customers?
Is your presence on Twitter creating future tweets like the one from Chris Lovett? Could it?

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