how hardees harnessed the power of holes
You've probably already had a few friends send you a link to the latest Hardees promotion. If you haven't already checked it out, you should.
Neal Stewart points us to a great post about why this is such a successful campaign.
They've hit all of the important points, and created content that engages users at every level:
+ People who only want to watch have plenty to consume
+ People who want to create have opportunities to contribute based on their personal comfort level (write in, video participation, voting, etc)
+ And everyone can share.
Now let's go eat those tasty little holes. Or whatever you want to call them.
Labels: ads, food, social media, viral, yummyfood
posted by darryl ohrt @ 7:11 AM
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