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Via Trendhunter comes word that UK car show Top Gear co-host James May is planning on building an actual house from Legos. (Be awesome if they nailed the plumbing—I’d buy one.) Lego though is one of those brands that does it right. Their online community helps shape the brand’s product in what VP of Communications Peter Hobolt Jensen calls a beehive approach. This is a perfect example of his belief that “The joy of playing with the toy is the ultimate social media they [people] concentrate on ... how do we get the social to tie to the physical.”

Now, how cool if Lincoln Logs was working on something.

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